Course description

Marketing Management:
(ME 8223) - YEAR 1
VBCPS: 2 credits per year, 1 year, Grades 11-12

MARKETING MANAGEMENT CO-OP (ME 8222)
VBCPS: 3 credits per year, 1 year, Grades 11-12

In this exciting off-campus class, students will be introduced to the foundations of management and the fundamental operations of business in a real life setting. Selling, advertising, loss prevention, green marketing and financial preparedness are only a few of the units of study that students will experience.  In addition, students will have the opportunity to earn a national certification. The class meets daily at Pembroke Mall/Town Center and students are responsible for their own transportation.

Advanced Marketing Management (ME 8243) - YEAR 2
VBCPS: 2 credits per year, 1 year, Grade 12
Prerequisite: Marketing Management or a marketing class

Advanced Marketing Management CO-OP (ME 8242)
VBCPS: 3 credits per year, 1 year, Grade 12
Prerequisite: Marketing Management or a marketing class

Students who have successfully completed Marketing Management (or another general marketing course) will advance to the hands on learning activities that support managing and owning your own business. The concepts of entrepreneurship and marketing management will be addressed along with project planning, financial investment strategies, business plan writing and Town Center field trips. Students will have the opportunity to earn an additional national certification. The class meets daily at Pembroke Mall/Town Center and students are responsible for their own transportation.

 

Career possibilities
Business Owner
Marketing Director
Sales Manager
Advertising Director

Spotlight on related college programs
Classroom on the Mall graduates pursue two- and four- year college degrees in areas such as Marketing and Business.
Former Students attend:
- Tidewater Community College
- Old Dominion University
- Virginia Wesleyan College

Industry certifications
Students prepare for the National Retail Federation Exam in Customer Service and Sales.

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Updated September. 6, 2011